Alex Jones
Jun 25, 2021

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Anthony Bourdain sitting on stage at South by Southwest 2016
Anthony Bourdain sitting on stage at South by Southwest 2016 — Rich Fury/Invision/AP Photo

Anthony Bourdain would’ve been 65 today. There are many things I could quote, but I love the sentiment in this snippet from a letter he sent to fellow chef David Chang:

Be a fool.

For love.

For yourself.

What you think MIGHT possibly make you happy. Even for a little while.

Whatever the cost or good sense might dictate.

I need this reminder periodically.

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Alex Jones

I lead multi-disciplinary, globally distributed teams that craft remarkable products for millions of people. I start fires (the good kind).